Rank for
the booking,
not just your name.
Event planners, bureaus, and podcast hosts type into Google. Keynote speaker on AI. Motivational speaker Dubai. Virtual speaker on leadership. Speaker SEO puts you on that page 1. Ranking for your own name is easy. Ranking for the query that hires you is the job.
Audit
Full crawl, Search Console review, competitor gap, Core Web Vitals, schema, and topic ranking pull. Delivered as a written plan you can hand to any developer.
Rebuild pages
Topic pages, city pages, format pages. Each with the schema, headings, video, and CTA that Google ranks and planners convert on.
Compound
Two monthly topical posts, internal linking, backlink outreach to podcasts and bureau rosters. Weekly rank tracker in your inbox.
“Text inside an image is not text to Google. You're losing clicks and killing your SEO ranking because your H1 is invisible to the search engine.”
The queries that actually book you
- → keynote speaker on [your topic]
- → motivational speaker [your city]
- → virtual keynote speaker
- → TEDx-style speaker on [topic]
- → leadership speaker for banks
- → diversity keynote speaker UK
- → AI speaker for conferences
- → female keynote speaker on wellness
Not a single one of those is your name. That's the point.
What's in the audit
- Current ranking pull for your topic, name, and 20 competitor terms.
- Search Console and Analytics review. What's actually finding you.
- Schema audit. Person, Event, VideoObject, Review, FAQPage.
- Core Web Vitals and PageSpeed on mobile and desktop.
- Content-gap map versus the top 5 speakers ranking for your topics.
- 90-day plan with prioritised page rebuilds and posts.
FAQ
What is speaker SEO?
Speaker SEO is search-engine optimisation focused on how bureaus, event planners, and podcast bookers actually find speakers on Google. Topic queries like 'AI keynote speaker'. City queries like 'motivational speaker Dubai'. Format queries like 'virtual keynote speaker on leadership'. Ranking only for your own name means you convert people who already know you. Speaker SEO wins the ones who don't.
Why do most speaker websites rank badly?
Three reasons. One, they're built on template themes with 100kb of unused CSS and no schema. Two, the homepage tries to say everything and ranks for nothing. No dedicated topic pages. Three, no structured data (Person, Event, VideoObject), so Google doesn't understand the site is about a bookable speaker.
How long until I see results?
Long-tail booking queries (like 'keynote speaker on burnout for healthcare') can move in 4 to 8 weeks. Head terms (like 'motivational speaker') are a 6 to 12 month game. I share a weekly rank tracker so you see movement in real time, not once a quarter.
Do you write the content?
Yes, or I direct yours. Speaker pages need a specific structure. Hook, topic, outcomes, price signal, testimonials, video, CTA, schema. I write the pages, wire up the schema, and hand you a monthly plan for two topical blog posts you can voice-note in ten minutes.
What does it cost?
Speaker SEO retainers start at $1,200 per month (audit plus 4 optimised pages plus monthly reporting). One-off SEO audit and fix sprint is $2,400 flat. Both include Search Console setup, schema, Core Web Vitals repair, and a written 90-day plan.
Do you work with speaker bureaus and agencies?
Yes, under NDA and white-label. Bureaus use me as their fractional SEO lead for rostered speaker sites.
Where to go next
Google Knowledge Panel setup
Own the box next to your name. Panel + speaker SEO together own both the search result and the entity beside it.
Read →Websites for speakers
If the site itself is the problem, start with a rebuild before pouring SEO into it.
Read →WordPress speed optimization
Speaker sites live and die on mobile PageSpeed. Fix that first to unlock rankings.
Read →