About · Speaking

On stage
& on mic.

I talk about the boring work — fleet operations, incident response, and the SEO discipline that separates recoveries from disasters. Available for conferences, agency team days, and podcasts.

45 min keynote · 60 min workshop
For: Agency operators, care providers, WordPress freelancers

The Fleet Method — running 150 WordPress sites without heroics

The four-pillar operating discipline behind a 150+ site fleet. Prevention, Response, Recovery, Compounding. Real numbers on median MTTR, restore drills, and how to build a care business that doesn't burn out its engineers.

30 min technical talk
For: SEOs, WordPress developers, security responders

410 vs 404 — the ranking-saving move most malware cleanups miss

Why the two-character difference between 410 and 404 decides whether a hacked site recovers rankings in weeks or years. Walkthrough of the 1.24M spam-URL incident and the exact .htaccess and Cloudflare Transform Rules that fix it.

20 min talk · 45 min hands-on lab
For: Security teams, incident responders, WordPress agencies

The hidden admin ghost — WordPress malware that survives every cleanup

The mu-plugin persistence trick that hides admin users from the dashboard while leaving them fully functional in wp_users. The database queries that catch it, the folder audit that closes the vector, and the three-check proof that cleanup is done.

30 min keynote
For: Public speakers, coaches, bureau operators

Speaker SEO — how to rank for the query event planners actually type

Why 'keynote speaker on [topic]' is the query that books work, and how per-topic pages plus proper schema turn a personal site into a booking engine. The Aaron Golub 600%+ organic growth playbook, structured for reuse.

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