WooCommerce vs
Shopify.
I've built and recovered stores on both. The honest answer isn't which platform is better — it's which failure mode you can afford to live with. Here's how I decide.
Pick WooCommerce if
You want to own the store, control the checkout, keep SEO tight, and have (or hire) someone who can maintain WordPress. The cost curve wins at every scale — but only if the ops discipline is real.
Pick Shopify if
You want to sell today, not build first. You'd rather pay platform fees than hire a WordPress engineer. And you accept the trade — someone else's rules on your checkout, your URLs, and eventually your ability to leave.
The honest fleet-scale truth
Every serious WooCommerce store that scales past $500k/yr saves five figures annually vs. Shopify — but only if it's on the right host, updated on a schedule, and has verified backups. A neglected WooCommerce store costs more than Shopify. The platform decision is really an ops-capacity decision.
Own the checkout, safely.
WooCommerce recovery, hardening, and speed. Stripe/PayPal webhook repair. Whether you're recovering a broken checkout or scaling one that works.