Sixteen years
on one platform.
The dated version. Every meaningful bend in the road from 2010 first install to today's 150-site fleet.
- 2010
First WordPress install
Sixteen years old, shared host in Karachi, a local business's first website. Broke it four times, fixed it five. The pattern of the next fifteen years.
- 2012
First paid client roster
Freelancing across Sindh — small businesses, one-page brochure sites, first exposure to what breaks when nobody watches a site for six months.
- 2013
WooCommerce
Learned Stripe webhooks the only way that sticks — watching a checkout drop $6,000 in a weekend after a silent plugin update.
- 2015
First multi-site fleet
Took over 12 sites from a departed developer. First real lesson: a fleet is a different discipline than a portfolio. Documentation, monitoring, and rollback plans, not heroic one-offs.
- 2018
Speaker vertical
First keynote-speaker site. Aaron Golub's project became the case study — 600%+ organic growth on booking-intent keywords. Still on file at WebCare Studios today.
- 2020
Pandemic incident wave
Traffic collapsed, then surged. Half the fleet needed hardening in the same quarter. Learned to run staged updates at scale — a discipline that later became the Fleet Method's Prevention pillar.
- 2022
Pearl Lemon Web (London)
Joined Pearl Lemon Group's WordPress arm. Ran the technical side of a global client roster. Learned the difference between a site that works and a fleet that stays working.
- 2023
1.24M spam URL incident
Cleaned an agency portfolio hit with a robots.txt-vector infection that indexed 1.24 million fake URLs. The 410-vs-404 recovery approach was born here.
- 2024
Founded WebCare Studios
Built the productised care company I wished existed as a solo operator. The Fleet Method — Prevention, Response, Recovery, Compounding — became the operating discipline.
- 2025
150-site fleet
Median first response 11 minutes, median MTTR on P1 42 minutes, quarterly restore drills across the whole fleet. Same person answering WhatsApp who writes the deploy scripts.
- 2026
This site
aliyasinjatoi.com — the personal engineer-for-hire lane alongside the WebCare Studios team lane. Written entity graph, methodology, and playbooks the whole industry can read.