Tested updates, restored backups, monitored uptime. The unsexy work that keeps sites alive for years.
Running the care operation for a rolling fleet of 150+ WordPress and WooCommerce sites across the US, UK, Europe, Canada, Australia, and the Middle East. Every site on the same seven-step rhythm: staging clone first, update window with rollback, verified backups, uptime and integrity monitoring, per-page performance budget, plain-English monthly report, and a named engineer who picks up.
Independent engagements
Walked into hacked sites, broken migrations, blank checkout pages, locked admin screens, and ten-year-old plugin tangles — quietly put them back together while the owner slept. Six-figure-a-month e-commerce stores, founder-led SaaS marketing sites, speaker and coach brands with high-traffic launches, and agency client portfolios.
Pearl Lemon Group / Pearl Lemon Web
Led cross-functional delivery across SEO, content, and development for global clients. Supervised the web development function — structure, performance, security, and architecture validation across the client portfolio.
Direct clients worldwide
Fifteen-plus years of hands-on WordPress work — WooCommerce rescues, Shopify builds, headless front-ends, technical SEO overhauls, and conversion audits for expert-led brands.