First WordPress build.
I was sixteen when I installed WordPress for the first time. A local business needed a site. I built it on a shared host in Karachi, broke it four times, fixed it five, and shipped. That first cycle — build, break, recover — became the pattern of the next fifteen years.
Ecommerce, the hard way.
WooCommerce was new. Payment gateways were fragile. I learned Stripe webhooks the only way that sticks — by watching a client's checkout drop $6,000 in a weekend because a plugin update silently killed the callback. That lesson still informs every hardening pass I run today.
The speaker vertical.
Speakers are unforgiving clients — the site is the whole marketing budget, and it either converts booking-intent traffic or it doesn't. Aaron Golub's site went from invisible to 600%+ organic growth on booking keywords. That case study is still on file at WebCare Studios today.
The London years.
I joined Pearl Lemon Group's WordPress arm in London — running the technical side of a client roster that spanned three continents. Learned to run a fleet, not a portfolio. Learned the difference between a site that works and a fleet that stays working when nobody's watching.
Founded WebCare Studios.
Built the productised care company I wished existed when I was a solo operator. 150+ sites under active care today. Median first response, 11 minutes. Median MTTR on a P1, 42 minutes. Same person answers WhatsApp who wrote the deploy script.