A WordPress
consultant, not a slide deck.
15 years, 150+ live sites, 60+ WooCommerce recoveries. Book a working hour and leave with a written plan. Not a proposal to book more hours.
What people book me for
Second opinion on a quote
Before you sign a $15k to $50k rebuild, migration, or SEO retainer. 60 minutes of independent technical review.
Pre-acquisition site audit
You're buying a business. Its WordPress stack is a liability you can't see. I read it and tell you the real number.
Vendor / agency handoff
Inheriting a site from a previous developer. I audit what you're getting so nothing blows up in month two.
Core Web Vitals + SEO strategy
Not the fix (that's the speed page). The strategic decision on stack, hosting, page builder, and what to kill.
Fleet architecture
Multi-site, franchise, or 20+ site portfolio. What's the right shape. Single install vs multisite. Host per client vs consolidation.
Post-hack forensics + response plan
What actually happened. What's the risk to your customers. What to tell them. What to fix before you go live again.
“A good consulting hour costs $395 and saves $30,000. That's the whole pitch.”
Engagement shapes
Working hour
- → Send context ahead
- → 60-minute video call
- → Written recap + next steps
- → Slack follow-up for 7 days
Fixed-scope audit
- → Full technical audit
- → Prioritized fix list
- → Cost / effort estimates
- → 1-hour walkthrough call
Retainer
- → 6 hours/month reserved
- → Rapid second opinions
- → Vendor conversations attended
- → Quarterly roadmap review
FAQ
What's the difference between a WordPress consultant and a developer?
A developer executes. A consultant tells you what to execute, why, and in what order. When something's already broken or you're about to spend $30k on a rebuild, you want the second one first. I do both. But the consultant work is what usually saves the most money.
What do people actually book you for?
Four things, most weeks. One, a second opinion before a rebuild or migration a current vendor quoted. Two, a fleet audit before an acquisition or agency handoff. Three, a strategy call on Core Web Vitals, security, or hosting decisions. Four, unpicking what a previous developer left behind. Rarely 'design my new site.' That's the developer track.
How does an engagement work?
Three flavors. (a) One-off working hour at $395. You send context ahead. We spend 60 minutes on video. You leave with a written recap and next steps. (b) Fixed-scope audit at $1,800 to $4,500. I go in, review everything, deliver a written report and prioritization. (c) Retainer at $2,400 per month. Six hours per month reserved for strategy, second opinions, and rapid response.
Are you a WordPress expert or a WooCommerce expert or an SEO?
All three, in that order of depth. WordPress core and architecture is 15 years. WooCommerce is 60+ live stores under care. Technical SEO is the connective tissue. Schema, Core Web Vitals, Search Console recovery, indexing hygiene. If your problem crosses those lines, it's a good fit.
Do you work with agencies as a fractional senior?
Yes, quietly. Retainer clients include a few agencies where I'm the technical escalation point their team runs to. White-label fleet care lives at /white-label-wordpress-maintenance. This page is the strategy and consulting layer above it.
Where are you based, and what timezones do you work?
UK-hours-friendly, US Pacific-friendly, and I cover MENA and APAC evenings. Most calls happen inside 09:00 to 22:00 GMT. Emergencies work whatever hours the site is on fire.
Can we just book a 20-minute call first to see if it's a fit?
Yes. Free, 20 minutes, no obligation. If it turns out you need a developer or an SEO agency instead of a consultant, I'll say so and point you the right way.
Where to go next
WordPress security audit
Turn strategy into hardening with a 40-point written audit and playbook.
Read →Maintenance plans
Once the strategy is set, keep the site healthy with monthly care from $99.
Read →White-label for agencies
Consulting for agency principals who need a fractional senior on-call for their team.
Read →