Turn TEDx views
into booked
engagements.
Your TEDx talk is momentum. The site is the funnel that converts it into keynote bookings, book sales, cohort seats, and a Wikidata-linked personal brand that outlives the algorithm push.
The three pages that do the work
Homepage — the talk lives here
Talk embedded above the fold with a real play-count. One sentence naming your big idea and its audience. Three follow-on offers, max. One credibility strip. One email opt-in tied to a real deliverable, not a generic newsletter.
Big-idea page — the topic cluster hub
A dedicated URL for the idea, not the talk. Definition, why-now, research the talk drew on, links to two to four pillar articles that expand different facets. This is what Google ranks when someone Googles your idea instead of your name.
Book me / work with me page
Clear service tiers. Keynote fee band, cohort seats, coaching engagement, book bulk-order — whichever three matter. A calendar link that only opens after a qualifier form. Because ten-minute Zoom calls with the wrong fit are how post-TEDx speakers burn out.
“The TED page is a trailer. Your site is the film. If the film isn't ready when the trailer drops, you've paid for a launch you can't cash.”
What ships
- → Talk-embed hero with play-count
- → Big-idea topic page with schema
- → Person + VideoObject + Article schema
- → Wikidata entity setup + sameAs graph
- → Google Knowledge Panel starter kit
- → Two to four pillar articles at launch
- → Email opt-in tied to real deliverable
- → Book me / work with me flow
- → Core Web Vitals green on 3G
- → Pre-publish soft-launch + hard-launch cutover
- → 90-day post-TEDx tune-up window
- → Handover video walkthrough
FAQ
I already have a TEDx talk on YouTube. Why do I need a website?
YouTube views are attention. A site is where that attention converts into a booking, an email, a book buyer, or a course sale. The TED page sends people to Google, Google sends them to whatever ranks for your name. If that's LinkedIn and a defunct old site, you are handing your audience to the algorithm instead of an owned funnel.
What should be on a TEDx speaker's homepage?
The talk embedded above the fold with a specific play-count number, one sentence naming your big idea and who it serves, three follow-on offers (talks, book, cohort, or coaching, pick three max), a credibility strip of press mentions, and one email opt-in tied to a real deliverable. Not five. Not a mega-menu. Three.
How do you help me rank for my TEDx topic?
By treating your one big idea as a topic cluster, not a tagline. Homepage targets '[your name] + your idea.' A dedicated Talk page targets '[TEDx city + your name].' Two to four idea-pillar articles target the specific questions your talk raises. VideoObject and Person schema so Google indexes the talk as your work, not TED's. A Wikidata entry ties you to the talk as an entity. That's how a post-TEDx site starts ranking for the topic within six months.
How much does a TEDx speaker website cost?
Standard TEDx launch build is $3,600 flat: 4 pages, talk-embed hero, big-idea page, about, contact, all schema, one email opt-in. Premium $6,800 adds cohort/book/course pages, blog engine, and a 90-day post-TEDx SEO sprint aimed at owning your idea keyword.
Can you launch before my talk goes live on YouTube?
Yes, and you should. The talk-page URL and Wikidata entity go live before TED publishes. When YouTube pushes the talk, Google already has a real destination for your name. That's the difference between a two-week traffic spike and a permanent authority lift.
Do you work with the TED-Ed / TED main-stage circuit too?
Yes. Same playbook, larger stakes. TED-main-stage speakers get a versioned launch: soft-launch site pre-record, hard-launch on TED publish day, three-post editorial sprint over the following 90 days.