Senior WordPress
engineering for
London + the UK.
Freelance senior with 15 years on WordPress core, 150+ live sites, GDPR-fluent, UK-hours-native. Better technical outcomes than most London agencies at roughly a third of the rate.
“GDPR isn't a plugin — it's a workflow. Most UK sites I audit have the banner and fail on the delete-after-N-days part.”
What UK clients actually book
Post-agency-breakup rescue
London agency delivered a slow, over-plugged, hard-to-edit site and disappeared. Full audit, fix in place or clean rebuild, no drama, fixed quote before work starts.
Speaker + author personal brands
UK keynote circuit, LSE/Oxford academics with speaking sidelines, authors on tour. Video-first sites that book planners at the moment they open ten tabs.
Professional services (law, medicine, consulting)
Serious sites for serious firms. GDPR-clean intake forms, WCAG 2.2 AA, structured for referrals rather than lead-gen theatre.
WooCommerce UK + EU
Post-Brexit VAT reality, Klarna/Clearpay, Royal Mail integrations, checkout flows that don't lose EU customers to VAT confusion.
Retained senior for London boutique agencies
I'm the escalation engineer their team runs to. White-label, quiet, invoicing goes to the agency.
FAQ
Are you based in London?
Karachi-based, London-serving. UK working hours are 12:00–20:00 PKT — I'm at my desk for the whole of it. Around 25% of current client work is UK-based. In-person London meetings possible when I'm in the UK for WordCamps or client visits.
Why hire a remote senior instead of a London freelancer or agency?
Central London senior freelancers charge £650-£1,200 per day and are booked out three months ahead. Boutique agencies charge £15-£40k for a site build. A remote senior with the same 15-year skillset ships better technical outcomes for a third of that, with no agency middle layer. The one thing you lose is in-person availability — for most WordPress work, that turns out to matter less than teams assume.
Do you understand UK GDPR and ICO requirements?
Yes. Every UK-facing site ships with a real cookie consent flow (not just a banner), a documented data-inventory for the privacy policy, contact-form data-retention wired to actually delete after N days, and a DSAR (data subject access request) response process. GDPR isn't a plugin — it's a workflow. Most UK sites I audit fail on the workflow half.
What kinds of London / UK clients do you work with?
SME founders, professional services (law, medicine, consulting, architecture), authors and keynote speakers, WooCommerce stores selling into the UK and EU, and boutique agencies that keep me on retainer as their senior technical escalation. Not FTSE-100 procurement processes — I do senior engineering, not tender responses.
Can you handle a WooCommerce store selling into the UK + EU?
Yes. VAT MOSS post-Brexit reality (UK VAT separate from EU IOSS), GBP + EUR dual pricing, Stripe UK, Klarna, Clearpay, Royal Mail + DPD shipping integrations, and — critically — a checkout that doesn't lose EU customers to VAT confusion at the last screen.
How does UK-based project management work with a remote engineer?
Async-heavy, weekly Loom video updates, all decisions written and searchable in a shared Notion. One 30-minute UK-morning video call per week for anything that needs synchronous discussion. Emergency channel on WhatsApp. Clients who've worked with London agencies usually tell me the async cadence is actually clearer than agency PM chatter.