One site.
Two funnels.
Zero collapse.
For authors who speak and speakers who wrote a book. The site that sells the book and books the keynote without turning your homepage into a bookstore or your bio into a brochure.
“The book earns you the meeting. The keynote fee earns you the year. Design the site so both engines feed each other instead of competing for the fold.”
The two-funnel structure
Sells the idea
- → Book page with sample chapter
- → Reviews from press + practitioners
- → Purchase links (indies first, Amazon last)
- → Bulk-order enquiry form
- → Launch-team email capture
Sells the person
- → Speaker page with sizzle reel
- → One page per signature talk
- → Organiser testimonials + stage logos
- → Event-planner enquiry form
- → One-sheet PDF download
What ships
- → Split-hero home page
- → Dedicated book page
- → Dedicated speaker page
- → Press / media kit page
- → About + contact
- → Person + Book + Event schema
- → One-sheet PDF (book + keynote)
- → Bulk-book + event-planner forms
- → Launch-team email capture
- → Core Web Vitals green on 3G
- → Indie bookstore purchase links
- → 90-day post-launch tune-up
FAQ
I'm an author who speaks. Do I need one site or two?
One site, two clearly wired funnels. The book is the credibility engine — every keynote booking starts with a planner reading a review. The keynote is the revenue engine — book royalties don't fund a career. The site collapses when it tries to be a bookstore. It converts when the homepage names both hats plainly and lets the visitor pick which one they came for.
How does an author-speaker site rank differently from a pure author site?
A pure author site optimises for book title, book category, and Amazon-adjacent long tail. An author-speaker site adds the keynote layer: signature-talk pages, event-planner one-sheet, testimonial strips from organisers, and Person + Book + Event schema tied together via sameAs. Google understands you as both entities. Neither audience feels the other in the way.
What goes on the homepage?
Split hero: 'Author of [Book]. Speaker on [Topic].' One sentence for each hat. Below: two clear paths (Read the book / Book the keynote). A credibility strip that mixes stages spoken and press logos for the book. One primary CTA per path. A newsletter opt-in tied to a real deliverable (a chapter, a talk excerpt, a diagnostic — never 'subscribe').
Do you help with book launch timing?
Yes. If the book launches in 60+ days, we soft-launch the site four weeks pre-pub with a landing page, an email capture for launch team, and one long-form article on the book's central idea. Full site goes live on pub day with reviews, purchase links to independent bookstores as well as Amazon, and press-kit downloads.
How much does an author-speaker website cost?
Standard $4,200 flat: 6 pages (home, book, speaker, about, press, contact), Person + Book + Event schema, launch-team email flow, one-sheet PDF for both book and keynote. Premium $7,800 adds per-topic pages for each keynote talk, an essay/blog engine, and a 90-day dual SEO sprint (book keywords + speaker keywords).
Will you handle bulk-book / event-planner enquiries flow?
Yes. Two separate forms with different qualifier fields. Bulk book asks for quantity, event, timeline, shipping country. Event-planner asks for date, audience size, budget band, and topic preference. Each routes to a different email so you can reply with the right context in the right voice.